Orange, Calif. – American Advisors Group (AAG), the leading reverse mortgage lender in the nation, today announced the launch of a new television commercial campaign consisting of five new spots featuring former Senator and national spokesperson Fred Thompson.
AAG has also developed a new information pack and DVD for seniors, their adult children and caregivers. The materials incorporate the most recent Home Equity Conversion Mortgage (HECM) loan program changes and include a new reverse mortgage retirement planner. This signals a novel approach in AAG’s marketing efforts—focusing on reverse mortgage as a long-term retirement strategy to help seniors age in place, versus a loan of last resort. The new information kit and commercials will be available May 4, 2015.
“AAG’s new television spots and our redesigned information pack address a growing segment of borrowers who look at reverse mortgages differently than others have in the past,” stated Teague McGrath, chief creative officer for AAG. McGrath continues, “We’re seeing an influx of senior consumers who are leveraging reverse mortgage loan proceeds during retirement so they can allow their investment portfolios to continue growing for when those funds are needed most.”
The commercials will run across cable and national networks including ABC, NBC and CBS. A link to three of the advertisements is included here.
About American Advisors Group
American Advisors Group (AAG) is the nation’s leader in reverse mortgage lending. We are dedicated to helping American seniors convert a portion of their home equity, a largely untapped asset, to help fund their retirement needs.
AAG is fully accredited by the Better Business Bureau, has a 96% customer satisfaction rating and is a proud member of the National Reverse Mortgage Lenders Association (NRMLA). To learn more about American Advisors Group and reverse mortgages, please visit the company’s website at https://americanadvisorsgroup.com/, on Facebook at https://facebook.com/AAGreverse/ and on Twitter at https://twitter.com/AAGreverse/.
For media inquiries, please contact Teague McGrath at 949-748-5133 or email firstname.lastname@example.org.